During Super Bowl 50, one of the commercials paid for by Doritos featured an unborn child who really wanted the Doritos his or her father was eating during an ultrasound appointment. You can watch the commercial below.
Here’s NARAL’s reaction on Twitter.
#NotBuyingIt - that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50— NARAL (@NARAL) February 8, 2016
They didn't like the ad because it supposedly used the "antichoice tactic" of "humanizing" a late stage human fetus. The main problem with NARAL's position is that it's not a "tactic" to humanize unborn human children. It's merely acknowledging a scientific fact. Unborn human children with human parents are human.
It's also disturbing how NARAL opposed "humanizing" an unborn child which is clearly near birth. Apparently, even an unborn child at the very late stages of pregnancy isn't human to NARAL.
Pro-abortion groups have often struggled with how to deal with the improvements in ultrasound technology which have provided us with a clearer window to the womb. They can't argue against the humanity of the unborn so they pretend it doesn't exist.