Google’s advertising policy says the ads should be “truthful, accurate, and up-to-date every time they're shown to users.” Their policy also says ads should be “factually supportable” and “all discounts and offers in your ad must be up-to-date and must match the content on your website.”
Here’s one example of a New York abortion clinic claiming that to be New York’s “safest abortion option” with “immediate recovery” and “no wait.”
Here’s an example of a Los Angeles area abortion clinic claiming to offer “free” abortion services.
Pregnancy centers offering free services to women in unplanned pregnancies shouldn't be the only groups whose ads are targeted, especially when it's clear that abortion clinics are using Google to place deceptive ads.